Sony Ericsson Open and BOMBAY SAPPHIRE Announce 2012 Happy Hour Series

© Sony Ericsson Open

Enjoy the ultimate BOMBAY SAPPHIRE Cocktail Experience, win tickets to the 2012 Sony Ericsson Open and Sony Ericsson Smartphones

MIAMI, Fla. (www.sonyericssonopen.com) – The Sony Ericsson Open and BOMBAY SAPPHIRE® Gin have teamed up again to form a five-event Happy Hour Series taking place at various locations around South Florida leading up to the Sony Ericsson Open, played on March 19-April 1, 2012.

The 2012 Happy Hour Series will kick-off this Friday, February 17th from 5:00-7:00 pm at Smith & Wollensky, located at 1 Washington Avenue in Miami Beach. The other locations include Novecento Restaurant in Brickell on February 24, Dream South Beach Hotel Pool on March 3, Segafredo Brickell on March 9 and Area 31 (Epic Hotel) in Miami on March 16.
 
Each event, will include ticket giveaways to the 2012 Sony Ericsson Open, opportunities to win Sony Ericsson Smarthphones, as well as provide fans, ages 21 and up, the ultimate BOMBAY SAPPHIRE Cocktail Experience. Along with BOMBAY SAPPHIRE mixologists, fans can learn to make the official Sony Ericsson cocktail, the Sapphire Ace Collins.

BOMBAY SAPPHIRE is in its sixth year of sponsorship with the Sony Ericsson Open, and will once again host its upscale BOMBAY SAPPHIRE lounge on the tournament grounds where patrons can enjoy signature cocktails between matches.

HAPPY HOUR SERIES SCHEDULE:
February 17, 5:00-7:00 pm: Smith & Wollensky
1 Washington Avenue  Miami Beach, FL 33139

February 24, 6:00-8:00 pm: Novecento Brickell
1414 Brickell Ave, Miami, FL 33131

March 3, 2:00-6:00 pm: Dream South Beach Pool
1111 Collins Avenue, Miami Beach, FL 33139

March 9, 6:00-8:00 pm: Segafredo Brickell
1421 South Miami Avenue, Miami, FL 33131

March 16, 7:30-9:30 pm: Area 31 (Epic Hotel)
270 Biscayne Boulevard Way, Miami, FL 33131

ABOUT THE SONY ERICSSON OPEN: The 2012 Sony Ericsson Open will be played March 19-April 1 at the Tennis Center at Crandon Park in Miami. The two-week combined event, founded by Butch Buchholz in 1985, is owned and operated by IMG. The Sony Ericsson Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. In 2011 Novak Djokovic defeated Rafael Nadal for his second Sony Ericsson Open title, while Victoria Azarenka knocked off Maria Sharapova to capture her second title in Miami. For ticket information, call (305) 442-3367 or visit the website at www.SonyEricssonOpen.com.

ABOUT SONY ERICSSON: Sony Ericsson is a 50:50 joint venture between Sony Corporation (“Sony”) and Telefonaktiebolaget LM Ericsson (“Ericsson”). In October 2011 it was announced by Sony and Ericsson that Sony will acquire Ericsson’s stake in the company and that Sony Ericsson will become a wholly-owned subsidiary of Sony. The transaction is expected to close in January 2012 and is subject to regulatory approvals. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the ‘most entertaining smartphones’ in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

ABOUT IMG: IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging:  IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing.  More information is available at www.imgworld.com.

ABOUT BOMBAY SAPPHIRE®: BOMBAY SAPPHIRE is the fastest growing premium gin in the world and world’s number one premium gin by value.  BOMBAY SAPPHIRE is created with a unique combination of ten hand-selected botanicals, sourced from around the globe. The brand’s global essence and signature vapor infusion process impart a refined and perfectly balanced taste, versatile enough for both classic cocktails and exotic recipes.  A leader among gins, BOMBAY SAPPHIRE is a symbol of the exploration of worldly and sophisticated lifestyles. For more information, please explore www.bombaysapphire.com.

WHEREVER THE JOURNEY TAKES YOU, BOMBAY® DRY ENCOURAGES YOU TO DRINK RESPONSIBLY.
www.bombaysapphire.com
©2011 BOMBAY IS A REGISTERED TRADEMARK.  IMPORTED BY THE BOMBAY SPIRITS COMPANY U.S.A., CORAL GABLES, FL.  GIN - 43% ALC. BY VOL.