The Sony Ericsson Open Off-Court Action

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SONY ERICSSON OPEN OFF-COURT ACTION

MIAMI, Fla. (www.sonyericssonopen.com) – The Sony Ericsson Open is continuing to uphold its reputation as one of the most anticipated stops on both the ATP and WTA tours not only because of the tremendous tennis, but the excitement off the court as well. The Sony Ericsson Open provides a two-week entertainment experience with daily on-site live performances and off-site guest appearances around South Florida.

With the expansion and improvement of the Sony Ericsson Entertainment Stage this year, the Sony Ericsson Open will host an array of performances including live musicians, dance acts, and presentations of exotic animals by Miami Metro Zoo and Jungle Island. The Sony Ericsson Entertainment Stage will also serve as host to the series of scheduled Q&A’s throughout the tournament including FILA Friday night.

For the seventh consecutive year, FILA, the official clothing sponsor of the Sony Ericsson Open, will host its annual FILA Friday night on March 25th at 6pm on the Sony Ericsson Entertainment Stage. During this time, FILA sponsored players will be available for questions and answers from fans in attendance.

Sony Ericsson Open activities are not only limited to ticket holders either, but extend throughout the South Florida community. For the fifth consecutive year the Sony Ericsson Open is taking tennis to the people through its Party Tour, taking place during the first week of the tournament. The tour has two stops this year with the first at CocoWalk in Coconut Grove on Thursday, March 24 at 7:00p.m. The area, known for its boutiques, restaurants, and night clubs will transform into a tennis extravaganza giving fans a chance to enjoy much of what the Sony Ericsson Open has to offer. The following night, Friday March 25, at 7:00p.m., the tour moves to a newly added location, the Bayside Marketplace.

Each event will include a live broadcast from Power 96 FM who will be spinning the hottest music. Tennis enthusiasts can watch the pros on a large video board featuring highlights from the 2010 Sony Ericsson Open, have the opportunity to win some giveaways, and get autographs from ATP and WTA Tour players.

The Sony Ericsson Open events at CocoWalk and Bayside Marketplace are free and open to the public.

Don’t miss out on all the action, get your tickets today!

Tickets to the 2010 Sony Ericsson Open are on sale now and can be purchased by phone (305-442-3367) or via internet at www.sonyericssonopen.com. An electrifying two weeks of tennis conclude with the women’s final on Saturday, April 3 and the men’s final on Sunday, April 4.

ABOUT THE SONY ERICSSON OPEN: The 2011 Sony Ericsson Open will be played March 21-April 3 at the Tennis Center at Crandon Park in Miami. The two-week combined event is owned and operated by IMG and is widely regarded as the most glamorous event on the ATP and WTA Tours drawing over 300,000 guests each year including the biggest names in music, entertainment and sports. The Sony Ericsson Open is one of nine ATP World Tour Masters 1000 series events and a Premier Mandatory event on the WTA Tour, and features the top men's and women's tennis players in the world including defending champions Andy Roddick and Kim Clijsters. For ticket information, call (305) 442-3367 or visit the website at http://www.SonyEricssonOpen.com.

ABOUT SONY ERICSSON: Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Our vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications, for more information please visit: www.sonyericsson.com. Sony Ericsson is the lead sponsor of the Women's Tennis Association, and works with the Association to promote the WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericssonwtatour.com.